As you do your online marketing for your business… it is critical to learn how to do split testing.

So… what is AB Testing and why is it critical?

AB testing, also known as split testing, is simply testing 2 variations of the same page to see which one converts better.

So… let’s say you have a page with an opt-in form, like the image below:

What is AB Testing?

And let’s say that this page is getting 23.4% opt-in rate… also known as conversion rate.

Now… I’ll create the exact same page but only change ONE thing. I may change the headline… or the words on the button… or the ebook image… or the color of the headline text… or the color of the button… but JUST ONE THING.

For this example, let’s say that I change the button text to say “Download E-Book”

Now… I’ll run the campaign with 50% of my traffic going to the original (A) and 50% going to the variation (B).

After about 100 visits… I notice that version B is getting a 25.8% conversion rate. That’s 2.4% higher than the original! That’s nothing to ignore. To be sure, I’ll let the campaign run for about another 50 visitors… but if my results are consistent, I will make the B version my new main page and turn off A.

I’ll then test something else. Maybe another button label… or any of the items I listed earlier.

I continue to do this to improve my conversion rate of my opt-in page. I have lead capture pages with over 43% conversion rates. That’s because I don’t ever stop testing. If you just sit with the original you could be leaving so many leads on the table… or money!

Let me give you an idea of a funnel that you would test…

FB Ad => Lead Capture Page => Upsell Page For $17 product
5% CTR => 10% Conv. => 2% Conv

So, you have 1000 people see your FB Ad and 50 people click through to your Lead Capture Page.

5 people become leads

At a 2% sales conversion… you’ll likely not get a sale yet.

So, let’s say you work on your lead capture page with split testing and you improve your lead conversion rate to 45%!

So, you have 1000 people see your FB Ad and 50 people still click through to your Lead Capture Page.

23 people become leads

At a 2% sales conversion… you’re STILL not getting a sale.

So… you decide to work on your FB click through rate through AB testing and improve it to 8%

So, you have 1000 people see your FB Ad and 80 people still click through to your Lead Capture Page.

36 people become leads

At a 2% sales conversion… you’re STILL not getting a sale.

Hmmmm

So, you now focus on your sales page… and split test… and improve the sales conversion to 4%

You have 1000 people see your FB Ad and 80 people still click through to your Lead Capture Page.

36 people become leads

At a 4% sales conversion… you get a sale!

This probably sounds painful… but I’m trying to make a point. Your marketing success is all in the numbers. There is ALWAYS room for improvement and every positive 1% you can make… can mean THOUSANDS in your pocket.

Here’s the real power… in the example above… with the last funnel working for me… I end up spending $0.15 for each click… which is $12. And I make $17. Profiting $5!! 

Now that I have a proven sales funnel that works for me… I can increase my investment.

I can invest $360 into my Facebook Ad because I know that I will earn $5 on every $12 spent. $360 in = $150 net profit. Not too shabby. Turn that around and reinvest it… growing and compounding your investment each time.

Here’s the thing… I would STILL take the time to AB test more and see if I can tweak the numbers even higher! Imagine if I got my sales conversion rate to 10%! That would be about a $42 net profit for every $12 spent. That’s HUGE.

Split testing is CRITICAL to your online success.

Ok… so… that was a long explanation as to what AB testing is and why you should do it.

So, the next question is HOW do you do AB testing?

I use MLSP’s Funnelizer… which is super easy to whip out lead capture pages and sales pages and split test anything. I love it and I use it ALL THE TIME!

Here’s a video I created to get a quick peek inside of Funnelizer:

Coincidentally… MLSP is hosting a free webinar on how to create sales funnels with Funnelizer in less than 3 minutes.

Go here to register for FREE => http://thoden.mlsp.com/webinar-registration 

I hope you found this helpful!

Jen Thoden I Believe In You