One of the biggest reasons a color may not look good on you is because you may be wearing the wrong chroma of that color.
“I can’t wear blue,” a client once told me. “I have a blue sweater, but everytime I wear it, I look washed out.”
When I asked to see the sweater, I learned that she was wearing the wrong type of blue. Her sweater was a pretty muted blue. It had a lot of grey in it. It was very soft. My client’s coloring had a lot of brightness and she really needed the brighter colors.
When we found a bright blue top for her, she lit up.
This happens all the time. The brightness or softness of a color is one of the most important things to consider when understanding if it is going to flatter your natural coloring and tone.